The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson
3.8/5 (28932 ratings)
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
Language
English
Pages
288
Format
Paperback
Publisher
Hachette Books
Release
July 08, 2008
ISBN
1401309666
ISBN 13
9781401309664

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson
3.8/5 (28932 ratings)
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
Language
English
Pages
288
Format
Paperback
Publisher
Hachette Books
Release
July 08, 2008
ISBN
1401309666
ISBN 13
9781401309664

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